David Molina argues that chasing virality wastes time. He builds a $1-10 million business by targeting high-value clients instead, finding that even posts with few likes and private emails bring paying customers. He has no interest in the $100 million scale that viral growth demands.
The content creator runs a show business. It's always about going viral. It's always about the next big thing. The cash creator runs a business. Some of my posts that get like 2 likes have got me clients. Some of the emails that will never see the light of day got me 3 clients. Real story, like real talk. I have more active clients than average likes on the post because I understand what my whales want. I have no intention of getting famous, but I have a very high intention of getting rich. So I know what game I'm playing, and I understand that the people who tell me to go viral, have a huge audience, and sell a one-time ticket thing, I just do not play game. I already gave up the idea that I'm going to build a $100 million business. That's just not me, right? I'm not willing to pay that price, but I am willing to pay the price of a $1 to $10 million business, which is not that high. So therefore I will not run a show business. I will just run my business.
