The speaker tested asking 15 trusted members of his community to buy a higher-priced offer, roughly double the current price. Four accepted within a week, boosting their lifetime value 1.4 to 2 times. Most people ask strangers for money but skip asking the people who already trust them.
We often ask every day people who don't trust us to give us money, yet we don't do that with the people who do. We never go to our clients and ask them, would you like to pay me more for a different kind of access? We don't do it. Somebody joins or becomes a client and we're like, okay, done. Like, this is how much you're going to pay. But I realized that I don't have to play that game. So here's what I did. I got maybe like 15 people I thought inside Cash Creators. I thought, yeah, you guys like you could do way more money than you're currently making. And I crafted up a quick Google Doc with a different offer instead of whatever I'm pricing that at the time. This one, I priced it to twice as much. And I said, hey, I'm creating this thing. This is the promise. Would you like the invite? Yes. I sent over the Google Doc. By the time I was done, within a week, I had 4 people join on this new offer with 1.4x to double their LTV just from me making an ask.
