Growing your audience without fixing how you convert it is like filling a boat with holes. Monetize early, treat every interaction as a sales opportunity, and plug the leaks before you scale, or you'll just make the problem bigger.
How do you focus on making the audience efficient so that when you grow, it'll actually continue being efficient? I think that if you don't monetize early, then it only gets less efficient. So the more you grow, the harder it is going to be. Maybe not in the numbers, but mentally. So how do you make an audience efficient? This is what he said. So the biggest change for me that has led to more sales is that any time someone talks to me, I begin a sales conversation with them. I realized in the past that I let way too many leads just die or slip through the cracks. You have holes that need to be plugged. So kind of the way I look at it is if the audience right now is a boat, it has many holes. If you make the audience bigger without plugging the holes, you're just making the holes bigger. So you're going to keep sinking. There are holes that need to be plugged in order for audience growth to actually have effects. The boat analogy helps me to help people who think maybe some more followers and then this system is really going to work. No, it won't because you haven't plugged in the holes. Audience size never beats audience efficiency.
