A marketing framework that breaks offers into small, specific weekly deliverables instead of piling on bonuses and vague guarantees. Pricing $100-$250 per week with concrete step-by-step promises converts better and overwhelms prospects less. The speaker used this approach to generate $3 million in sales.
Good morning from the villa. It's cold today, so we're inside. And now I get why people say that living inside of a house is much better than the apartment. I'm, um, I'm a house appreciator now. We're talking about autism today and how they can improve offers. So as a kid, I hated not knowing what was going to happen after step A, B, C. Like if we were to go to a store or something and I'm like, hey dad, where are we going? It's like, oh, we're going to this place. I'm like, well, where are we going next? I don't know, we'll figure it out. I hated that. I didn't like not knowing what would happen. Like I like knowing my steps, right? And I feel like a lot of people do that. They like knowing what's going to happen here, there, and there. And when people promote offers, and I'm going to be the first one to like put myself in the line there. When I used to promote offers, I used to just say, hey, we'll figure it out. Don't worry about it. Let's, let's just get it. And naturally that led to less sales because people don't like knowing what's going to happen after. Now I'm actually pretty autistic about the offers that I make. I go with in week 1, for example, week 1, we craft an offer. It's going to be priced at $100 to $250 a week. Week 2, I give you a plan to validate it and get 3 new clients. Week 3, then we work on how to get whale bait for it and we aim to get at least 5 inbound leads per week. That kind of granularity. And I like doing that because I believe that it is kind to whoever I'm selling it to and I work with on that offer. Because it's, it's not nice not to know what's gonna happen, right? Like business is already like pretty uncertain. It's already like pretty, I don't know, up and down. It wobbles a lot. So knowing and what to expect is actually a kind thing for your prospects. Which I believe those kind of specific and let's just call it autistic offers, they do better than the irresistible offers. Now the irresistible offers are kind of go to the other end of the pendulum, which they include a lot of things, but when you include a lot of things, you can get lost in what is the one thing that you should sell. So irresistible offers include, we start with this and then if it doesn't work, you get that. And then you're gonna get— and I don't know why people do this— like 17 hours of trainings. Like, that's not a plus, that's a horrible thing to put in your copy. Don't have that. Or you're gonna get 5 weekly calls and we're gonna get on Zoom 1 hour, 2 hours, 3 hours. It's like, that doesn't sound fun, that doesn't sound cool, but, uh, It is irresistible, like, in their eyes because it covers every single angle, right? And there's even a guarantee. One time I saw this person offer a guarantee that if it doesn't work, I'll buy you a round trip to Bali with your family. That doesn't signal much confidence, right? I don't know. It's just not something that people want as much as, hey, can you just tell me what's gonna happen? Can you just tell me what we're going through? And, um, I feel like if people were more autistic and just did this step 1, step 2, and step 3 on what's going to happen with their offers, they would do much better. And for me, the thing to think about now is let's not offer the big thing. Let's not offer the voluminous thing. Let's offer the valuable thing. And often the valuable thing is just telling people this is what's going to happen. Small promises are easy to keep. Smaller promises are easier to deliver, they're easier to sell, and you'd be surprised when you sell those kind of small things, smaller promises, then people get really thankful to you because you actually spoke English to them. You actually delivered something that they wanted. And so the next step is naturally, well, what else you've got, right? Uh, when we start with the big thing, the expensive thing, the, like the, the bigger assistable offer, I'm not denying it's good. Like, it can be very good, but it is a big step for somebody just starting, right? If you're a fantastic— let's say you're a top guy, you're the complete package, right? You got the 6 figures, 6 feet, 6-pack, right? That kind of thing. Like, as long as— as good as you are, if you go to a girl and just straight up be like, let's get married, Well, maybe they want something before, right? Maybe we should get to know each other a little bit better. And maybe that's happening to your prospects. They know that you can deliver. They know that you're good, but they don't need the irresistible offer, at least not right now. They need something smaller to get into your world, to see you perform your magic, and then they would transition into the next step, or at least they'll be more likely to. Like, what do you have to lose, right? Like, if the offer is already kind of, like hard, you're not getting a lot of leads for it and you're not, I don't know, it's just not performing like it used to because 2026 does have a different feel to 2024 and 2025 in terms of how easy offers sell. Um, well, what do you have to lose, right? Sell something smaller. Sell something not irresistible, but autistic. Tell them this is what's going to happen here, here, and here. And, um, people who are not experts, who don't really understand what they do, they can't do this. So you would not be competing with beginners because beginners love saying that it depends, it changes, it's different in every situation. But when you know your shit, you can just be like, well, most people just happen this to have this at week 1, most people week 2, most people this at week 3. Like, you know your stuff, right? Like, a beginner cannot do that. And that is in there your advantage because you know what's going to happen if people do the things. And if you can just give them the minimum effective dose, which by the way is the kind dose, because if you give them too much, they freeze. But if you give them the minimum effective dose to get to where you want them to be, that they also want to be at, well, great things can happen. So yeah, sell something small, sell something autistic. Irresistible offers are good, just in the back end. In the front end, not so much. If you'd like to know more on how I create offers, that created $3 million, you can go here. That's likesaintcash.com. I send a daily insight on how I did and keep doing this thing. See you.
