Creators often chase approval from loud peers on social media instead of building audiences they can actually monetize. This distorted view of success kills sustainable business growth. Focus on prospects who pay, not the noisy circle trying to impress.
Putting peers over prospects. A lot of the social media circle seems small because the people are very loud, as in your peers, they have the biggest followings. You see them every time on the feed. So it might seem like these guys control a lot, but in reality, the user base that you see is almost nothing compared to the user base that you can monetize. When we focus too much on impressing our peers, as in things that went viral or maybe one-time screenshots that you know you're not gonna be able to repeat the next month, then that kind of messes you up because you shift your focus. You don't make the main thing the The main thing, the main thing's not impressing your peers. The main thing is building your business. So when you focus on peers over prospects, and if you find yourself thinking more about peers than prospects, then maybe you're doing it wrong. It's a mistake I made that was quite painful and something that hopefully you can avoid.
