A fitness coach went from generic to distinctive by owning his specific story: he was skinny-fat before building muscle. That became his niche. Success isn't about being better than everyone else. It's about being different in a way only you can be.
I focus really on positioning and finding ways in which you cannot be better than everybody else, but you can be different than anybody else. I had this fitness coach just like mine, and he sounded like everybody else. So what we did is we figured out what was your personal story? What did you do? What makes your thing different? Turns out he was skinny fat and then he built the body. So we went from a fitness coach to the skinny fat specialist, which is vastly different, right? Because it's different than anybody else. And that's what you really want.
