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Be well known & known well!

Name: Be well known & known well!
Uploaded: 2023-06-05T23:19:21+00:00
Duration: 29 s
Channel: David Molina
Description: In this brief segment, the speaker argues that the value of social media followers varies by platform, emphasizing that Twitch followers are more…

5 Jun 2023 · 0 min

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In this brief segment, the speaker argues that the value of social media followers varies by platform, emphasizing that Twitch followers are more valuable than TikTok followers because Twitch viewers spend several hours engaging with a streamer, while TikTok interactions are fleeting (around 10 seconds) and often anonymous. The speaker recommends using Twitter to achieve broad awareness (being "well known") and leveraging podcasts and YouTube for deeper, longer‑form engagement (being "known well"). Extended exposure on these platforms fosters stronger brand equity and parasocial relationships, making audiences feel they truly know the creator.

Why is TikTok followers not as valuable as, for example, Twitch streamers? Because Twitch streamers, you spend 3, 4 hours with the person, whereas on TikTok, it's 10 seconds. You don't even know who that person is. The quality of followers you have, it's kind of very correlated to how much time people spend with you. We should do Twitter to be well known, whereas for podcasts and YouTube, we should do them to be known well. It's deeper, right? You're going to be in people's ears for hours. They're going to feel like they know us, and that builds the brand equity that brings up the parasocial relationships between people.