Twitch followers are worth more than TikTok followers because viewers spend hours with a streamer instead of 10 seconds. Use Twitter for broad reach, podcasts and YouTube for deeper connection. Time spent builds real relationships with your audience.
Why is TikTok followers not as valuable as, for example, Twitch streamers? Because Twitch streamers, you spend 3, 4 hours with the person, whereas on TikTok, it's 10 seconds. You don't even know who that person is. The quality of followers you have, it's kind of very correlated to how much time people spend with you. We should do Twitter to be well known, whereas for podcasts and YouTube, we should do them to be known well. It's deeper, right? You're going to be in people's ears for hours. They're going to feel like they know us, and that builds the brand equity that brings up the parasocial relationships between people.
