The best ideas are hiding in what feels obvious to you. Your unique process, the stuff you think everyone knows, is actually fascinating to others. Stop keeping it in the engineer's manual and start talking about it.
Big ideas are often found in the things that are obvious to you but are fascinating to others. I feel like it's— it always starts with a big idea. So I think it's about a big idea. It's every person's process has one fascinating fact that people don't really realize that it exists. So big ideas are often found in the things that are obvious to you but are fascinating to others. So people are not aware of how brilliant they are or how different their process is because just like the M&M's and the Rolls-Royce thing, they kind of keep it in the engineer's manual. They don't really think about it. So when you find that big idea, and I feel like you champion that all the way, people will, the idea will always be more flammable than the entrepreneur, but where there's smoke, there's fire. People don't find their big ideas enough, and I think that if they did, they would make a lot more money.
