David Molina argues that bragging feels less gross when you credit a big idea or system instead of yourself. He uses a peptide example to show how a concrete product makes the story stick. He offers coaching calls to help you find and pitch your own big idea.
They're like, I don't like bragging. I don't like talking about these things. It feels kind of icky and it's totally common. So for example, when you see somebody who— I'm just going to use a peptide example because that's what I'm kind of into now. It's when they say I got fit because I have discipline. It sounds like, yeah, whatever, right? But when they say I got fit because of this peptide, because of this tool, then people are like, They kind of lean in, right? So maybe you're sick of saying, "I don't like talking about myself because it feels like bragging." Then don't brag for yourself, brag for your big idea. Be that big idea spokesperson. As far as the audience is concerned, you're just a normal dude, but you succeeded because your model is great, because your XYZ system is great, because of this tool is great, because of that big idea. That's why I succeeded. I mean, personally, that's what my big idea did for me, and hopefully that's what your big idea can do for yourself. If you'd like help finding yours, that's what I do. I geek out on it, and now we get on a one-on-one call, we talk about it, and I— hopefully one or two calls, most likely like two— will extract it from you and get it selling.
