A ghost writer explains how he raised his Twitter content rates from $700 to $25,000 per client by shifting from charging for hours worked to charging based on the value his tweets generated. He started low to prove ROI, then realized compensation should match what clients earned, not what the work cost.
How much were you getting paid when you were writing other people's tweets? So you would go to them, you would say, hey, you want to grow Twitter? It looks like I can help you do that. I'll write your tweets for you.
The way I priced my service was I wanted to make sure they got an ROI and they saw the immediate ROI. So my pricing actually changed depending on who I was writing for. First guy I wrote for, he sold a course at $750. So the first guy paid me $700. Second guy paid me like $1,100. And when I got into the intricacies of why do people actually buy and understanding offer creation, that you're not You're not paid for the work you give to them. You're paid for the value they get. That's when I went from $1,100 to charging $25K to write tweets for other people.
