Close more with this CTA

The call to action. Most people on organic, we find, are making a call to action to please book a call, please leave your email. And those worked, but the guys that close clients, they didn't ask people to book calls. They asked people to DM them and they handle the inbound conversation and then they booked a call. I figured it out that maybe this was because people didn't want to feel like they were being sold to and they actually wanted to have a conversation, which is an unfair advantage you have if you have a big following. People want to talk to you because you are kind of high status. So if you invite people to DM you, you can build a little bit of trust in the DMs, and then you can book the call. The call to action was not to book a call, it was to DM people, and then after they DM you, you book the call via the DMs.