Create a list of your dream 100
In this instructional segment, the speaker outlines a step‑by‑step approach to building a "Dream 100" outreach list for marketing or sales. First, you must clearly define your target customer avatar and then determine which online personalities or communities that avatar follows. Using that insight, you compile a large list—potentially hundreds or thousands—of individuals who are likely to be connected to qualified prospects. The method emphasizes targeting the places where the ideal customers congregate ("fish where the fish are") and leveraging the network effect: if one person on the list is qualified, their connections are likely qualified as well. Once the list is assembled, you execute a high‑volume direct‑message (DM) outreach campaign, sending the same tailored pitch to each name. The expectation is that, through sheer volume and precise targeting, at least some recipients will respond positively, generating leads for products such as passive‑income solutions aimed at burned‑out 9‑to‑5 workers.
