David Molina made $27k in six days by emailing 90 past customers a $99 offer instead of chasing a huge free audience. He found that people who've already paid you convert far better than cold prospects, and even a small entry price forces real attention: paying customers watched his content fully while free viewers averaged 10 minutes.
Good noon from Spain. So we're just checking out some places to live with the Ukrainian as we are entering, uh, phase 2 of our lives, you know, married life. It's a, it's a fun thing. And now we're thinking, what's next? What are we going to do? And so we're here in Spain checking it out. Now I'm in the, um, in the Euro Walk And, uh, this week I haven't been working much. I have to do a little bit of the, you know, the fundamentals in the morning, write an email, do that kind of stuff, and then I'm kind of off to see cities and see what the country has to offer, which is, which is a lot. It's a very pretty country, that's only that much. And over the, um, the course of the week, things have been moving there's about 130 people now in the Likes and Cash community, ranging all the way from people who pay $25, I think is the minimum a week, all the way to $750 a week. Some people paid $1,000 a week packages. So it's an interesting one. And even just today— maybe the wind's hitting the phone— so even just today, this week 2 people signed up to work one-on-one. It's not the cheapest thing in the world, as one person's got a— they paid $7,500 for 10 weeks, and then another one paid $4,500 per quarter for a year. So that's 4 times 4, that's 16, that's like an $18,000 deal. Still no sales calls, right? Because that's not how we do things here. And, um, Things have just been kind of in flow. And the other day I was testing offers for— okay, what am I going to do for Black Friday? I didn't know what to do for Black Friday, but it's a big event and I want to make sure that I prepare, I have something ready. And for Black Friday, I had a hypothesis and I sent it to this very small list of 90 people. The wind's hitting again. So I sent it to this really small list of whole segment, I would say, of 90 people. And, um, you had a $99 price tag and I sent it to them. And out of those 90 people— you gotta flip it— out of those 90 people, uh, 4 people bought. And that's at $400 made out of a segment of 90 people. Now, like, imagine if you could make that on every email of just like 90. I don't know if you're in marketing or whatnot, but sending an email to 90 people and getting $400 back, that's not small. That's a pretty, like, responsive list, and I like that. And, um, the common theme that happened among all of these 3 things and why, you know, these results were created is that all these lists had something in common. The place where these people came, they all had something in common. Which was they were all sent to people who have already paid for something in the past. And this is a constant reminder, at least to myself, that you're getting a lot of fish because you're fishing in the wrong pond. You get a lot of fish when you talk to people who have never paid you anything, who have never given you any money, who are all only consuming your content, but they haven't actually paid you with anything that's not their eyeballs or attention. They haven't given you dollars, and that's an issue. Why? Because then when you make an offer to them, they don't have any track record of buying stuff from you. So then how sure can you be that they're going to make you any money? You know what I mean? So what do you do instead? I like creating offers that make it really easy to get started. So in my world, it's maybe like a workshop, maybe it's a tool tier where people can start for less than $100. And that means something because when people pay, they pay attention. When people pay, they pay attention. And if they pay attention to you, then they're much more likely to buy from you. It's very simple. But just because somebody follows you, just because somebody likes your stuff, that doesn't mean they paid attention to things. That doesn't mean they have consumed it. I have a friend, he posted an 8-hour video the other day on, well, a full-on course on how he does his stuff. And thousands of people watched it. And the average view time on that video, can you guess? On 80 hours of like actual stuff that's like what he used to charge for that stuff, now he gave it away for free. You know what the average view time on that? It was 10 minutes. 10 minutes. I'm recording this and a lot of people are just probably just— they're not here. I'm speaking to ghosts because they haven't— they're not gonna get to this end of the video, this part of the video, because they're watching something else, right? And I can't blame them because it's free. But when people pay, they pay attention. So if you have something that you charge for and you get them to pay something small, then what do you think is going to happen compared to the free stuff? People are actually going to pay attention. People are actually going to read it, pay, you know, consume it. And that makes it just much more likely that they're going to like hear the words you're saying and actually move on to the next face. So that's another big reason why I like SameCash. It's because attention matters so much when creating a sale. And just because somebody follows you and they like your stuff and they comment your stuff, that doesn't mean that they're paying attention. Like, how often have you listened to a video— maybe you're doing it right now— and you're looking at other stuff? You're listening to it in the background when you're cooking, when you're walking, and like maybe you're lost in daydreaming, which is stuff that I do too. But you just don't pay attention to it. So how was this result created? So what was it? It's like $18,000 plus $7,500, that's $25,500, and then something on top of it from all the recurring basis. So let's just call it like $27,000. So where did the $27,000 result come from? It wasn't from a 250,000 follower audience. It was from a very small segment of people that I made offers to that actually listen to the stuff that I say. And that's just a much more high-quality audience. So TL;DR, what's the thing to get from this is if you're getting a lot of fish, you're fishing in the wrong pond. You gotta find the whales, and you find the whales by charging something really small just to get people started, and then you get them on, right? Because they're actually paying attention to you. It's as simple as you want more people to buy from you more often get them to pay more attention. And, uh, and a very simple and easy way to get them to pay more attention is just charge them something. Make it easy, make it small, but charge them something so they actually listen to it.
