David Molina argues you don't need more testimonials. His friend Kurt can squat 500 pounds for eight reps, but keeps chasing bigger numbers instead of selling. If your offer is actually good, people buy without reading testimonials. Collecting more is just procrastination.
I'm gonna, I'm gonna challenge the belief of do I need more testimonials. It's like, I know this guy, bro. His name is Kurt. He's a freak at the gym, bro. He lifts like 500 pounds, like 8 reps on squats. Ridiculous weight. And every time I see him, I'm like, are you trying to build more muscle? He's like, of course I'm trying to build more muscle. And again and again and again. Like, you could have just killed you from day one. So I think that this whole should I build up more testimonials, should I do that? It's like procrastinating. It's cope. It's people not wanting to do the thing. So should you request more testimonials? No. Because if you make the offer good enough, nobody gives a shit about testimonials because they don't read them anyway.
