Stop following popular marketing gurus like Alex and Layla whose advice is generic. Instead, follow niche marketers with thousands of followers to find unique insights most people miss. Be the only one with your perspective, not the best among many.
I muted a bunch of these guys. I muted Alex, I muted Layla, I muted a bunch of typical guru stuff because I realized that I was trying to pour from a container, but the container only had things that everybody else had. I only consumed their content, therefore that was the only thing that was on my head. There was no originality and there was nothing new I was bringing. So I muted all these guys and I started only following like really niche marketers that I really respect, people with like 5,000 followers, 4,000 followers. And ever since I started doing like— my source of information became a source that other people don't read or don't have access to, it got much better. So if you know a killer, just somebody who's really good in your market that's underrated, that doesn't have that many followers, you may reach a point at which if you read them, you will get better results than if you read somebody who's ahead of them. Don't be the best, be the only.
