Skip trying to be the best at everything. Instead, own one narrow niche where you're the only option. Fitness coach Brett Contreras became the go-to glutes specialist for women, not the world's best trainer, and that single decision made him dominant in his market.
Why should people choose you over the competition? I promised you I was gonna make this video, and here it is. So if you don't have the answer to that question, you can do one of two things. Number one is you can become the best, which is hard, it takes decades. Or two, instead of becoming the best, you can be the only, and that's fast, and it just requires one decision. So I'll give you an example. Brett Contreras is a fitness coach. He started as a fitness coach, and then he decided to focus on lower body, and then he decided to focus on lower back, and then glutes. He's the glute guy for women, and that's what he does. That's his own niche. Do you know any other glutes guy for women? Probably not. He isn't the best in the world, but he is the the only one. So how can you find the big thing that everybody in your niche is pursuing and find a niche so little and relevant in which at least there you can be king? There's a lot of money in being king of one small thing and you becoming that guy for that niche. By the way, don't go to Break and Dress and watch this testimonial wall. Stay hard.
