Don't Find a Niche, Find A Problem You Can Solve
In this brief monologue, the speaker challenges the common advice to find and tailor a narrow niche, arguing that it can be limiting. Instead, they advocate focusing on the specific problems you can solve for customers. To illustrate this point, they recount an anecdote from a strip club in Poland that repeatedly changed its sales pitch each time the speaker passed by. Initially, the club tried generic niche-oriented messages, then more direct offers, and finally settled on a blunt, problem‑focused line that addressed the underlying desire of the audience. The story demonstrates that targeting the problem rather than a specific persona leads to clearer, more effective positioning. The speaker concludes that businesses should prioritize solving a problem over fitting into a narrow niche.
