A creator explains why giving away everything free kills your business. Hold back just enough value to make people commit to paid offerings, where real transformation happens. Free content can't match paid quality.
Are you in business or are you in show business? Because if you're in show business, that's fine, but I'm in business. I want to make money. And maybe you also want to make money. I went from give everything away to give just the right amount away. So it's not about I'm going to give them less value because I'm a mean guy. It's actually you're going to give them less value because you're a good guy. You're trying to help them. You're trying to make them take action on their problems. And I promise you, I promise you that if you actually make them act, they're going to take it more seriously. And when they take it more seriously, they change their lives. And it wouldn't have happened if you didn't refrain yourself from giving everything away, because it is impossible to make your free stuff better than everybody else's paid stuff. Go make some money, and remember, life's in cash.
