Don't Niche Down On Any of These 3.
In this short video, the speaker warns entrepreneurs against three common but ineffective ways of defining a niche: targeting 6‑ and 7‑figure earners, labeling the audience as “busy people,” and using the generic term “business owners.” He explains why each of these categories is a red flag—income‑based niches appear sales‑y, “busy” is a universal claim, and “business owners” is overly broad. Instead, he advocates niching by a specific problem or quality, illustrating the point with a physical trainer who rebranded himself as the “knee specialist” rather than a trainer for high‑earning clients. The core message is to focus on a concrete pain point, which creates a clear, searchable identity and attracts the right customers. He ends with a call to follow him for more advice.
