A sleep coach tweeted about a specific pain point, waking up between 1 am and 3 am, and got 70 direct messages. Generic advice doesn't work. Audiences respond when you name their exact problem and show you understand it.
People really want to feel more understood than learn things. They don't want info. They kind of want that little emotional comfiness in order to DM you. Sleep coach was in a call the other day. He mentioned that a lot of his clients had the same issue, that they were waking up between 1 and 3 AM. For some reason, all of his clients had that. And then he tweeted about how if you're waking up between 1 and 3 AM, it's because of these issues. And below he said, like, if you have sleep issues, DM me sleep. And then he just flexed on everybody on the call. 70 inbound DMs from that one specific tweet. Specific tweet to your pain point, which by the way, talking about how you wake up between 1 and 3 AM, it got him more leads than giving them a whole list of value on how to sleep better.
