Flex your results, not your tactics
24 May 2023 · 1 min
0:49
In this monologue, David Molina critiques a fellow creator, Marcus, for posting "flex" content that offers no substantive value. Molina explains his own approach: he creates concise case studies—like a 4‑5 page document detailing how a client achieved $100K in monthly revenue—and shares only the results and high‑level analytics on platforms such as Threads. He argues that posting detailed tactics primarily attracts competitors who want to copy him, while his ideal clients care only about the outcomes. Consequently, his social media presence now consists of showcasing results rather than tactical playbooks, a strategy he believes better attracts the right audience.
