Study your craft's fundamentals, mute mainstream creators in your field, and obsess over unrelated niches. John Dennehy's jiu-jitsu content gave the speaker an unfair advantage for original ideas competitors can't copy.
I get a lot of like value from consuming stuff from niches that are completely unrelated to mine. A lot of the content resistance we feel, it's because we think, are we doing this right? And because everybody consumes content from the same dudes, nobody does it right. Because the whole point about writing is doing stuff that only you can write. So I'll give you an example. So this is a guy called John Dennehy, and by guy, I mean, this is the most dangerous man on the planet. This guy has dedicated every single one of his waking up and sleeping seconds to find out how to systematically and efficiently destroy the human body with jiu-jitsu. He also posts some fucking bangers. I read stuff that like has no correlation to business, but I like it. I pursue my own interests. So like, this is nothing related, but because I have that unfair advantage that nobody has JK's YouTube feed, you know what I mean? Like, nobody has the things you guys perceive. Because I see this stuff, I can come up with new stuff on the fly because it's unrelated. It's a connection nobody else can make but me. So what do I recommend? Read the fundamentals, understand them, mute the creators, and follow your unique interests.
