Give away most of your expertise through free YouTube videos and worksheets. Only sell the small proprietary mechanisms that would be worthless if shared. You'll attract wealthy clients willing to pay for time-saving solutions, generating more revenue than gatekeeping everything.
You know this quote by the Joker? If you're good at something, never do it for free. Now I disagree. I think that if you're good at something, you give it away for free. Give away your training, give them as YouTube videos, create worksheets and just give them away. You can check out my whole profile, like look it up. These are tips that I actually paid tens of thousands of dollars for. Why? Because I know that if I don't give you value up front, then there's no way you're going to pay me for value in the back end. Think of it as an iceberg. You don't give the tip of the iceberg and then charge for the entire thing. Think about it as flipping. The iceberg. You give out most of your process, but the little things, that's what you charge for. The little mechanisms that you know that if you give away, they'll kind of get ruined, those are the ones you charge for. But you give most of it away for free. You might say, but what if people just implemented it and they don't need me anymore? Guess what? There are people who were never going to pay you anyway. You know what rich people want? Which, by the way, you should be selling to rich people. Highly recommend. They want to just spend money to save time. So once they realize that you are that guy, they will pay you money. And this is why if you give things away for free, you actually make more. Follow for more no BS coaching tips.
