Marketing works on two levels: a good offer, or giving prospects an identity to adopt. Call them a "gym lord" or "cash creator" and they'll buy to become it. Few marketers have the confidence to invent a new identity, which is why it works.
Number 1 level of marketing: the offer does the marketing for you. Number 2 level of marketing is identity. It's when you give your ideal prospect an identity. A gym lord is an identity. A runner is an identity. A cash creator is an identity. When you give people an identity, what you do is you make people resonate with your stuff. But the only way they can fully embody that identity is by giving you money. I'm not shitting you. I had people join Cash Creators and I asked them, why did you join? What do most people respond? Because I want to get to this level of income. What do one person responded the other day? He said, because I want to become a cash creator. I invented that shit. It's not real. But when you create that identity, people want to bond to that because anybody can make a good offer. The truth doesn't change, but very few people have the confidence to lead and very few people have the confidence to say, this is a thing I invented. So identity marketing, completely underrated. And this is why I call myself a cash creator.
