Honesty unblocks writing because you stop trying to manipulate information. The same applies to marketing: genuine, self-expressive communication connects with audiences better than anything else.
And I feel like every time I find some sort of like resistance when I write, it's because I kind of want to manipulate the information instead of just telling the info. So one of the best kind of writer unblockers, if you will, for me, it's how can I be more honest? And if I tell an honest story, then the writing kind of flows and it's easier. It's underrated and be yourself. But actually, like, if you want to be a really good marketer, be yourself.
