A coach downsized his business from six coaches to just himself, cutting from six calls per week to one per client. He framed it as leading by example, gave clients the choice to stay or leave, and offered more direct access to him to keep them on board.
First was very clear about why I'm making the change. And I was scared because it was me telling them, by the way, guys, there's 6 coaches now and you guys have 6 calls a week. Now it's 1 and it's just me. Everybody else is out. That was tough. So I had to come up with a reason why. The reason why was because I wanted to lead by example. That was the main thing. I said, guys, I'm leading by example and this is why I'm doing it the way I'm doing it. You're free to leave whenever, but this is the new direction we're going forward. So I like kind of took that leadership step first. That's like kind of the marketing angle. The tactical angle was I kept everybody on the same deals they had. For the people that were very reliant on coaches and all the other guys, I gave them more access to me. I realized that people hate having things taken away, so I gave them more access to me while the transition happened. And when their time ended, then they could go into another deal. And some people that I didn't want to work with and I didn't tolerate, I just fired. I just said, hey man, I can't help you.
