A creator shares how he uses AI to generate high-converting ideas rather than content, arguing ideas are the real sales catalyst. He built a GPT tool trained on his frameworks like whale bait and offer shell to help others coin memorable concepts that make selling products easier afterward.
And so the day has come. The day has come when I finally get into AI and get out of my dinosaur, um, tendencies, just doing things very, very raw, if you will. Because I've been thinking about how to use AI, and me as a writer, me considering myself somebody who loves writing and I enjoy it a lot, I never really liked having it write for me. It could emulate really elegant stuff, and my style got to the point, but it doesn't know what I did yesterday. It doesn't know what I felt at these moments, and it doesn't— it doesn't update. And to me, I like writing too much, so I don't want to do it for writing itself, but I think it's got an even bigger use. So scary question to ask myself, because sometimes Thinking in a big way is scary because like we're so accustomed to doing things a certain way. But I asked myself the question, what is the highest ROI thing in my business? What is the biggest thing? And if I'm going to put AI to the use on anything, it should probably be that the highest ROI thing. And I'm thinking, is it, is it me? Is it the audience, whatever? And it came— I came to the conclusion that it's actually my ideas. Because as an entrepreneur, your ideas are more flammable than you are. Like, for example, the idea Likes and Cash, right? There's people who are quoting it, they don't even know who I am. And I'm cool with it. There's people who are stealing it in multiple languages, and that's fine. right? Because I personally have a lot of enjoyment from, from ideas spreading even though they don't know it came from me. And I like it. And the only reason is not that. It's also that it's highly, highly effective at converting people because in order to get buyers, you first need buy-in, meaning like buy, B-U-Y-I-N, meaning that if you first want to get people into a product, if you want to sell them a product first, it's going to be tough or tougher than if you sell them an idea first. So I'll give you an example. I'm currently running ads. I don't know much about ads, but the ads are selling an offer shell related product, and currently it's self-liquidating. So it's doing fine, right? The ad itself, it's not about selling a product, It's to get them to buy into the idea of the offer shell. And from that, me, a complete newbie in ads, can create a self-liquidating funnel even though it's, you know, I've never done it properly. It's because in order to get buyers, you first need buy-in. And the easiest way to do that is by selling an idea because selling an idea is automatic. It's, it's not like an offer that people like have to consciously decide whether they want to take it or not. When you sell an idea, people see it and immediately they're like, I buy into it or I don't. So ideas becoming more flammable than us, a requirement to sell our products, and just knowing that is the highest ROI thing we've got. Then I'm thinking, okay, how can we use AI for that specifically? And that's what I'm using it for now. And this is something that I'm actually using. Like sometimes I'll do like some writing stuff and I'm like, It's cool. It does the trick for a while, but then I'm like, I'm not going to use it again. Right? It's one of those like funny video voice editors. Like I drew myself in ChatGPT in Studio Ghibli once, and then I just like never used the feature again because it's just not useful. But this one is because if you can get one big idea, the way I think about it is 3 big ideas take you to 1 million. And I've done it personally because I first dedicate my funnel to getting people to buy into the ideas and then to buy the product related to the idea. So if you've, if you're familiar at all with the terms whale bait, offer shell, value versus insight, likes and cash, cash creators, protagonists, if you're familiar with any of those, then well, the ideas have got some sort of small, real tiny real estate in people's brains, right? Which is a prerequisite for people to buy. So I came up with this prompt. It's, uh, I don't have a name for it, but I just call it the Big Idea Finder GPT. And essentially it helps you find your own. And it's going to be my first AI product. It's not fancy, it's something you copy and paste, right? But it is trained on all the things that I use and I pay attention to when helping people develop their own. So a few examples are the ones that I just mentioned. Another one is this fitness coach, and she is more of a— she helps people move. They think people in the gym typically move in 1D, so one direction, so it's either up and down, right? And that's it. But the way she does coaching is she helps people move in 3D, so up and down, side to side, and rotation, right? So she coined The 3D athlete versus the 1D athlete. The 3-dimensional athlete versus the 1-dimensional athlete. And that's interesting, right? It gets you thinking. What's there, right? Ryan, who's an operations person, my former business partner, I got him to try it. And he actually got— he's an operations guy and he got the invisible founder, meaning that great operations should make the founder disappear. You shouldn't even be there when you have great operations. You should be an invisible founder. And it's like these, these little coiny terms, right, that they take like a space in people's brains. And then when you sell a product related to that, it's much easier than if you sell the product first. In order to get buyers, you first need buy-in.
