Most creators use generic content that appeals to beginners instead of their actual target customers. Shift from "fishbait" topics like "how to earn $10K a month" to "whale bait" content about problems high earners face, like hiring an executive assistant or scaling from $10K to $50K. You'll attract leads who are already at your target revenue level.
Here's how you attract more qualified leads. So let's say you want to attract people who are making $10,000 a month. Okay. There's two ways to attract them. There's a wrong way and a right way. The wrong way to attract them is with what I call fishbait. Now fishbait attracts, well, fish. An example of this would be a post on how to get to $10K a month. It's kind of interesting, but it's not really relevant to people at $10K a month, is it? Because they already passed it. Instead of creating fishbait, focus on whale bait. Post stuff like how to hire an executive assistant, how to get to $30K a month, how to get from $10K to $50K a month. Content that people at $10K a month would be interested in. Most people's content is not bad, it's just directed towards the wrong person. Instead of creating fishbait, create whale bait, and that's how you attract qualified leads.
