How To Attract Whales
30 May 2024 · 0 min
0:24
Stop leading with your title. Whales care about their problem, not your label. Instead of "ghostwriter for entrepreneurs," say "cut your meetings from one hour to thirty minutes."
Stop leading with your title. Whales care about their problem, not your label. Instead of "ghostwriter for entrepreneurs," say "cut your meetings from one hour to thirty minutes."
the way you attract whales is not by talking about the whales, but talking about the problem. This is why I think that people that say stuff like, I'm a ghostwriter for 6 and 7-figure entrepreneurs, I'm a fitness coach for busy professionals, I think you're fucking it up because I am a 7-figure entrepreneur, but I don't think of myself as that. I am a busy professional, but I don't think of myself as that. An idea: how to take your meetings from 1 hour to 30 minutes and still get more done. That makes more sense.
