David MolinaLikes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

How to choose a niche for your business

Name: How to choose a niche for your business
Uploaded: 2022-12-10T18:50:40+00:00
Duration: 38 s
Channel: David Molina
Description: In this segment, the speaker offers a concise framework for selecting a business niche. He proposes two decisive questions: (1) Where can I provide the…

10 Dec 2022 · 1 min

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In this segment, the speaker offers a concise framework for selecting a business niche. He proposes two decisive questions: (1) Where can I provide the most value? – assess where your passion aligns with the greatest impact, illustrated by preferring Twitter over fitness despite a love for fitness. (2) Which niche matches my skill set the most? – identify what you are uniquely good at, warning against chasing popular ideas without experience. He then uses a metaphor of water bodies (ocean, lake, pond, puddle) to illustrate market saturation, advising creators to start in a smaller, less‑crowded niche where they can dominate rather than trying to be a king of a vast, competitive ocean.

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If you're in between niches and you have like 2 or 3 and you're not sure what to choose, the 2 questions I would ask myself to really nail which one I want is number 1, where can I provide the most value? I like fitness. I'm in love with fitness. I think it's awesome, but I'm not really as good at it as I am on Twitter. So I provide more value on Twitter. The second one is which one matches your skill set the most? What are you uniquely good at? Because there's too many people trying to monetize things they see on YouTube or they see on other places. When they haven't really tried it. The problem is people try to be kings of an ocean first. There's too many people there. Maybe you should go to a smaller ocean, a lake, and if not, a pond, and if not, a puddle, something that's small. Find one place where you can be king.