When someone calls you out online, stay silent. They want a reaction to keep the drama going. Without your response, the issue dies in days. Martin Shkreli's price-gouging scandal faded partly because he stopped engaging.
If you ever get called out on social media, every time somebody has called me out, the best way to handle it is to shut up. They don't want to have an argument. They just want you to react. So if you shut up, then you don't give them any energy they need to actually keep promoting the thing. So they'll just be quiet in a day or two. Like, remember Martin Shkreli, the guy that bumped up the price for the AIDS medicine? He's out of jail and he's getting a podcast now. People forget about stuff. They're gonna forget about that one mistake you made. Just be quiet. Let it pass.
