MrBeast built his audience in three stages: first, provocative stunts like saying Logan Paul's name 100,000 times; second, endurance tests like 24-48 hours alone in a desert; third, massive giveaways like a $500k Squid Game that only he could afford. Follow that progression to scale.
So if you can see the MrBeast videos, there are like eras. In the beginning, MrBeast did what people don't do, then he did what people won't do, and then he did what people can't do. So in the beginning, he said the word Logan Paul like what, like 100,000 times? You and I can do that, but it's like, I'm not doing that shit. And the second time, he did stuff that people wouldn't do. So for example, he spent 24 hours or 48 hours in the desert. Like, I'm not doing that shit. Just not happening, right? But it's something people won't do. And only until he did those, he could do things that people can't do, which is giving away half a million dollars in the Squid Game video. See, if you want to prove that you're good at something, first do things that people don't do, then do things that people won't or are not willing to do, and then you can scale to doing things people can't do.
