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How to Market The RIGHT WAY

Name: How to Market The RIGHT WAY
Uploaded: 2023-11-05T00:37:02+00:00
Duration: 49 s
Channel: David Molina
Description: In this short talk, the speaker contrasts two fundamental approaches to marketing. The common, ineffective method—"marketing to a product"—pushes a sales…

5 Nov 2023 · 1 min

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In this short talk, the speaker contrasts two fundamental approaches to marketing. The common, ineffective method—"marketing to a product"—pushes a sales message onto consumers, urging them to buy. The recommended, effective method—"marketing from product"—lets the product demonstrate its value, often through samples, so consumers choose to buy after experiencing quality. The speaker uses the Costco sampling model as an illustration, arguing that this approach shifts focus from aggressive promotion to improving the product itself, because a good product essentially sells itself.

Chapters

There's two ways to market: a wrong way and a right way. I'm going to teach you the right way. So you have a product that you market, whatever you sell, and you have marketing. Now, what do most people do that's wrong is they try to push people towards a product. So in reality, they market to a product. That's when they tell you, please buy my thing. Whereas the right way to do marketing and the way that the best people do it, it's actually marketing from product. It's the difference between me saying buy my thing to me saying here's a sample of my thing, would you like to get more? It's the equivalent of why Costco gives you samples when you go to the shop because they let you try how good the product is, and then they sell you the big thing. I prefer this as well because it shifts my focus from how do I market more to how do I make my product better. And if there's anything you can learn from dealers, is that good dope sells itself. Make a product good and then market from product, and you're gonna sell way more.