A content agency owner hit a $30,000 monthly ceiling because he underpaid writers. He estimates competitive pay could have pushed revenue to $50-60k monthly. Scaling a writing business means paying talent well, not cutting corners on the people who do the work.
When I got to like $30K a month on the agency, I just couldn't scale it past that because the writers that I wanted to bring in didn't have the quality that I wanted. One of my mistakes, I just didn't pay them enough. Like if I paid them enough, I think I could have got to like $50K, $60K and above, but I just didn't want to. I was like, no, I'm getting the clients, I should get the money. You find good ones, just pay them well because good writers are hard to come by. It's hard.
