Coaches who hate self-promotion can reframe their success as a system or method instead of personal greatness. Talk about your results in the third person, like you're selling a tool rather than yourself. This makes the pitch feel humble while still persuading prospects to buy.
What's up, folks? So this came across maybe 2 or 3 times this week of folks who have big audiences and they kind of build a big personal brand, but they didn't really like talking about themselves too much. It's like they have to kind of because it's a coaching and consulting business and they buy you to a degree, but they don't really like it. They're like, I don't like bragging, I don't like talking about these things, it feels kind of icky. And it's totally common, like it happens a lot. And it happens to me because I just personally think that me and talking about myself, I just kind of get sick of it. I just don't like thinking about myself too much. And every time I do, it's kind of like you get into this bad loop mentally. So what do you do instead? And when that happens with folks, the first move is always to kind of extrapolate what they've got from themselves and call it a different thing. So as far as the audience is concerned today, these people got what they got and they succeeded because they are great. And that can work for some people, but to me, I find that a more kind of ease or easy frame to use is these people succeeded not because they are great, but because their big idea is great. And it's a very subtle distinction. So for example, when you see somebody who— I'm just gonna use a peptide example because that's what I'm kind of into now. It's when they say, "I got fit because I have discipline," it sounds like, "Yeah, whatever," right? But when they say, "I got fit because of this peptide, because of this tool," then people are like, they kind of lean in, right? It's like, "Which peptide? What's your source?" Right? That kind of things happens. And that can be extrapolated to what you do as well. So maybe you're sick of saying, "I don't like talking about myself because it feels like bragging." Then don't brag for yourself, brag for your big idea. Be that big idea spokesperson. So instead of, "I succeeded because I am great," I'm the regular guy. As far as the audience is concerned, you're just a normal dude. But you succeeded because your model is great. Because your XYZ system is great, because of this tool is great, because of that big idea, that's why I succeeded. And that's a very, it's a more humble frame. What I found is a more profitable one. So if you don't like it too much, then the move then is to find your big idea, your big tools, something that you can attribute that success to, because suddenly you're not bragging anymore. It's, you're just saying, this is great, you guys should totally try it. You invented it. You're the one who came up with it. But because you say, you extrapolate, it's not a first-person conversation anymore. It's a third-person conversation. It's something, it's a tool. It's something you're not inside of. It's something you see. It's outside of you. Then that's more, that's easier to And then you extrapolate it to them. What I like about this frame specifically is it makes you not— it makes your business easier to sell in every single component that you create. So I'll give you an example. Let's say you're really good at, at DMs. That's just an example, right? You're really good at DMs. If you say, buy my help to get better at DMs, it's okay, right? But if you say, I have the The Blue Chip DM System, whatever. You can probably come up with a better name than that, but the Blue Chip DM System. I had no DM game at all, but since I installed this, these are the results. Like, you came up with it, right? But because you extrapolated it as a third person, it's so much more persuasive. So think about that when you promote your next thing. How can you extrapolate it to your big idea, your next tool, and it's probably gonna be more persuasive because buying from you doesn't feel like a defeat. It's not like, oh man, this guy's marketing got me. Okay, sure, I'll bite, which often happens a lot in coaching and consulting. It feels like a defeat to buy from people. But if you extrapolate it, it's suddenly an asset. It's like buying a peptide, buying a tool, like buying a hammer. Like, you just, that's it. That's like what got you your success, and then you just have to give it to people. It's a more natural and humble frame, sell. So that's what you do. Me personally, that's what my big idea did for me, and hopefully that's what your big idea can do for yourself. If you'd like help finding yours, that's what I do. I geek out on it, and now we get on a one-on-one call, we talk about it, and I— hopefully one or two calls, most likely like two— will extract it from you and get it selling. So yeah, that's today's video. Good luck.
