People adapt to pain fast, so the urgency that makes them buy disappears. The best time to make an offer is the moment someone becomes a lead, when their problem hurts most. Waiting kills the sale.
Lead nurturing. Personally, I don't believe in lead nurturing. I don't believe it's a thing, but I did in the beginning because it makes logical sense. It makes logical sense that if you give a lot of your stuff and you help a lot of people, then well, eventually they're going to be nurtured enough to make a purchase, right? And something remarkable about people is that people are really good at adapting to pain. And you know, in the beginning it kind of sucks. Let's say you get a job and you You know, you're there like 40 hours a week or plus, and then it kind of sucks, but then you kind of get used to it. And then that's kind of your life, right? And then it's like, you know, people adapt to pain pretty, pretty quickly. If you keep nurturing that lead, then that's another way of, another way of looking at it is you're waiting for that person to adapt to the pain. And at some point they stop feeling it, at which point they lose interest. Right. I would rather think the best way to make, or the best time to make an offer is the nanosecond at which somebody becomes a lead because they're going to adapt. And at some point they're going to stop being interested. It's the nanosecond somebody becomes a lead. Do you need to nurture that lead? Do you want to wait for them to adapt or do you want to hit them when, you know, when the iron's hot, when the pain is at its highest? Me personally, I'd rather up my chances of a sale. So I'd rather do it early.
