David Molina explains why coaches and consultants hate promoting themselves. Instead of bragging about personal greatness, he suggests framing success around a powerful idea. This mental shift makes self-promotion feel less icky and more authentic.
This came across maybe 2 or 3 times this week of folks who have big audiences and they kind of build a big personal brand, but they didn't really like talking about themselves too much. It's like they have to kind of, cuz it's a coaching and consulting business and they buy you to a degree, but they don't really like it. And they're like, I don't like bragging. I don't like talking about these things. It feels kind of icky. And, uh, it's totally common. Like it happens a lot and it happens to me cuz I just, Personally think that me and talking about myself, I just kind of get sick of it. I just don't like thinking about myself too much. And every time I do, it's kind of like you get into this bad loop mentally. So what do you do instead? And when that happens with folks, the first move is always to kind of extrapolate what they've got from themselves and call it a different thing. So as far as the audience is concerned today, These people got what they got and they succeeded because they are great. And that can work for some people, but to me, I find that a more kind of ease or easy frame to use is these people succeeded not because they are great, but because their big idea is great. And it's a very subtle distinction.
