The idea that giving away your product free makes people pay for your service is wrong. It sounds good because it's well-phrased, but eloquent language can make any claim seem true. A coaster is just a coaster, no matter how nicely you describe it.
I feel like we have a wrong perception of value because somebody once said, oh yeah, like give everything away for free. And then because he said it in such an eloquent way, everybody just kind of rolled with it. Side note, if you say things eloquently, you can make anything sound persuasive. So if I wanted to be like, let's say I have a coaster here, right? And it's like, you don't really want to get a blue coaster. If you really took it seriously, then you need to get a black one, right? A black coaster. And you can make whatever, whatever sounds nice. I used to have this quote, if you give the sauce away for free, people will pay you to cook it for them. Sounds beautiful. It's not true. Right? It's not true. But you can say anything eloquently and people will believe it.
