Creators should make content only they can make. Generic tips and celebrity gossip are fish bait. Rick Rubin told Kanye: if it could be on someone else's album, it can't be on yours. Focus on what nobody else can, won't, or does not do, and you'll attract an audience worth monetizing.
What makes followers to be like a good quality one? It's the bait that you use to attract the sea. So let me explain this. There's fish bait and there's whale bait. Fish bait is 10 ChatGPT tools that feel illegal to know about, or if there's a Kim Kardashian talking about that, that's like fish bait because it doesn't relate to you. Whereas whale bait is things that you can do that others don't, things you can do that others won't, or things you can do that others can't, right? So if you want to build a high-quality audience, then don't do things that others can. Like one time Rick Rubin was talking to Kanye and he said, if it sounds like it could be on someone else's album, it can't be on your record. Same thing with you. So if it could be in someone else's feed, then it shouldn't be on yours. So think about what can you do that nobody else can, nobody else will, and nobody else does. And then you hammer those three. Eventually you're going to be attracting people, not because they're entertained by you, but because they're interested in you. And this audience is way easier to monetize.
