A salesperson who shows proof of past work, testimonials, and results gains instant credibility with prospects. Those who demonstrate their ability to deliver automatically beat competitors who just make claims without evidence.
Proof is what increases trust. This is why when you take the sales calls, it feels like it's easy because there's so much proof. You have so much credibility behind you that people just want to give you money because they just know that you can deliver. Proof can look like proof of work. What have you done? Proof of competence. What are you good at? Proof of skill. What can you do? And just straight up proof like screenshots, testimonials, stories, like just showing people however you can that you are legit. There's so many posers. There are so many people claiming to be good at something, but nobody's proving that they're good at something. You prove that you're good at something, you're automatically ahead.
