David Molina breaks down why creators with big followings don't convert to clients: either the audience was built on vague hustle content with no real value, or they've been pitched high-ticket offers so much they're numb to them. Fix the first by starting fresh and sharing actual useful content. Fix the second by unbundling your offer into smaller, lower-commitment products that get people moving before the big ask.
Chapters
Usually when people have so much of an account size and it's like nothing, like they're not getting clients from it, it's either one of two cases. I think number one is you grew it just based on platitudes and hustle mindset shit. In that case, I recommend start another one and retweet the fuck out of your new one. What do you do if you're not? So you maybe you build the audience around you, you have 10,000, 20,000 followers and it's like you can't get clients. In my opinion, people get there because they're asking people to marry them before dating them. It's because they've only been selling way too high ticket stuff and the audience has grown deaf to to that because it's too much of a commitment and they've said it too many times. In that case, what I like to do is introduce prospect inertia and ask the audience out on a date. So instead of selling a really big thing like the program you've been selling all this time, you sell a smaller component of the program. You unbundle your IP. So you sell smaller components so that people will see the value in the bigger side of the component. I call it prospect inertia. Prospects in motion tend to stay in motion, but if the push is too big in the beginning, they won't move.
