David MolinaLikes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

If you made your stuff smaller - would it sell better?

Name: If you made your stuff smaller - would it sell better?
Uploaded: 2024-08-06T20:00:25+00:00
Duration: 56 s
Channel: David Molina
Description: In this monologue, the speaker challenges the common creator mindset of building large flagship products such as full courses or brand‑new offerings…

6 Aug 2024 · 1 min

Watch on YouTube

0:56

In this monologue, the speaker challenges the common creator mindset of building large flagship products such as full courses or brand‑new offerings. Using a carpenter’s sawdust metaphor, he argues that the real sellable material lies in the small by‑products generated during the creation process—things like scripts, standard operating procedures, and collections of top‑performing ads. These micro‑assets are already created, can be packaged individually, and sold at separate price points, turning what is usually discarded (the "sawdust") into revenue. The core claim is that great content is often collected rather than invented, and creators should shift their product strategy to monetize these smaller, ready‑made pieces.

Chapters

This is how we move people into the next stage and we sell them something. Now, what do we sell them? Do we create new courses? Do we invent new things? When you do the thing, like every day you're working on a table, let's say you are a carpenter and you're working on something, you're delivering for clients, you're creating content, you're doing X, Y, and Z. We think that this is what needs to be the content. That is not the case. What needs to be the content is actually the sawdust that is created from the table. What's like on the floor lying, it's actually the small things that could be the content. And the things we sell. Let me give you an example of this. So let's say you are creating a training on ads. The big thing, it's ads. What is the small thing? It could be the script, the SOP on how to set it up, a collection of your best performing ads. See what I mean by this? Like, this is already created. Great content isn't created, it's collected. And this can all be sold for individual pricing points.