Most coaches present a fixed package and call it a solid offer. But clients respond better to a fluid offer, one that sounds flexible and adaptable rather than locked in place. The language you use shapes whether people feel trapped or welcomed.
The other day I was thinking about how do I— I want to call my offer something because right now I just have a Google Doc offer. I don't have like a cool name for it, right? So I thought about different names. One was going to be the segmented offer versus the non-segmented offer. But then it may imply that my thing is better than yours. And then before even people read, I already lost them because it comes with a little bit of manipulation. So that's why I call it— there's solid offers. Everybody says, I really want to sell it off. But then I am a believer of fluid offers. You should have not a solid offer, but a fluid offer. And then it's like, okay, that's interesting. What are you saying here?
