In the beginning, you lie
26 Dec 2022 · 1 min
0:50
In this brief talk, the speaker argues that early-stage entrepreneurs should initially tell "white lies" about their ability to deliver in order to secure a first customer. The speaker illustrates this approach with a story about Jerry Weintraub, who, when faced with a request to bring Elvis Presley to a venue, promised he could do it despite having no immediate means, then leveraged every favor and persistent hustle to make it happen. The core message is that promising execution, even when uncertain, combined with relentless effort and networking, can help a fledgling business gain traction.
