When a prospect can't afford your product, don't kill the deal. Give them free resources to grow into a customer later. You keep the relationship warm and avoid burning a bridge that might pay off in six months or a year.
Tricky situation. Do you know what to do? So you're talking to a lead and they don't have the budget. What do you do? There's a wrong way and a right way to address it. The wrong way to address it is just say, we're not a good fit, but then it's kind of shitty. You leave a bad taste in their mouth. Just not a fan. The right way to say it, it's, we may not be a good fit right now, but check this out. Give them a video, a course, something that they can use in order to get to the level where they might be a good fit. Winners give back. And if you give them something, there is a chance that they will come back in the future, but it won't happen if you burn that bridge. Just a little tip on your next sales calls where you think it might be lost. It's not lost. It's just It's not the time of year.
