David Molina argues creators must explicitly explain their work repeatedly because audiences won't intuitively get it. He uses a driving story: his father blamed him for not assuming another driver was an idiot. The lesson applies to Twitter and beyond.
We assume that if you just create content, everybody will kind of relate it to what you do, and that's not really the case. You need to tell people what you do. You need to guide them through it. When I was learning how to drive, I almost crashed into someone who— I was in my lane, but the other guy kind of moved into my lane without any warning, and I almost crashed into him. And I was complaining, and then my dad's next to me and he goes, that's your fault. Like, what do you mean it's my fault? He went into me. And he's like, that's your fault for not assuming everybody else is an idiot. You should always assume everybody else is an idiot. And he just said it casually, But to me, it just was really deep, right? And that's kind of how I think of Twitter audiences nowadays. It's not that they're idiots, but they need to be told things many, many times.
