It's your fault if you don't make money
19 Nov 2022 · 1 min

0:52
In this YouTube clip, Jake delivers direct, no‑excuse business advice about why entrepreneurs often blame a bad offer when the real issue is insufficient testing and poor lead flow. He argues that an offer cannot be deemed ineffective unless it has been pitched to at least 20 prospects on a call, emphasizing the need to give an offer “oxygen” through real‑world validation. Jake recounts hiring a consultant, Ryan, for $3,000, who identified a lead‑flow bottleneck. By dramatically increasing outreach—more calls, emails, and overall contact volume—Jake’s business jumped to $100,000 in monthly revenue in September. The core message is that simple, systematic outreach and rigorous testing, rather than blaming the offer, drive sales growth.










