Money is bronze, time is silver, attention is gold. The speaker argues you should trade lower-value resources for higher ones: hire help, automate, buy speed. Spending hours to recover a refund wastes your most valuable asset.
I don't know how much money you have, but it's probably the least valuable thing you have. So you have money. What's more valuable than money? It's time. But I think there's something above time, which is attention. And the way I think about this, it's money is like bronze, time is like silver, but attention is like gold. So if you give out bronze and you get gold, it's a good trade, which is why it makes sense to pay for an assistant, pay for automation, pay for speed. Whereas if you give gold and get bronze, that doesn't really make sense. For example, the other day I got a package and it was broken, and I could have spent a lot of time and a lot of attention just going back, yelling at the clerk in order to get my money back. But I thought, I'm giving gold and silver and I'm just getting bronze. It's not a good trade. Let me just order that thing again. So I just ordered it again and it came back. So that mechanism of bronze, silver, and gold is actually really helpful when making decisions as an entrepreneur. If you start giving bronze and getting silver and gold back, that's when you start building true wealth. True wealth was never a number. It was always an exchange.
