A founder argues that obsessing over Twitter likes and retweets distracts from what actually grows a business: lead generation, revenue, and credibility. He uses a fast-food analogy to show how entrepreneurs focus on vanity metrics while ignoring the fundamentals that matter.
My engagement sucks. Why you should not care about your engagement sucking where you have other areas in your life and business also sucking. It's kind of like the guy that goes to McDonald's and orders a Big Mac and fries and McFlurry, and then he orders a Diet Coke because he doesn't want to get too fat. Like, dude, you have bigger problems to worry about than your Diet Coke. Same thing with your business. Your business isn't growing, you're not getting any leads, people don't take you seriously. But yeah, Twitter engagement, that's definitely the problem and the root cause of all of this. It's not. You're making the same money you made 6 months ago. So how is this the most prevalent issue in your mind? Maybe it's a trait in you that prevents you from reaching the next level. It's you not focusing on the things that actually drive the business forward. That's the problem.
