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My Hot Take About Niches

Name: My Hot Take About Niches
Uploaded: 2024-05-07T21:00:26+00:00
Duration: 57 s
Channel: David Molina
Description: In this monologue, the speaker challenges the common practice of defining marketing niches solely by a client’s current income level (e.g., $5K‑$10K per…

7 May 2024 · 1 min

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In this monologue, the speaker challenges the common practice of defining marketing niches solely by a client’s current income level (e.g., $5K‑$10K per month coaches or consultants). He argues that this approach caps the audience because it only attracts people already at that price point and repels higher‑earning prospects. Drawing from experience with clients who earn more than him, he notes they value his underlying philosophy rather than specific skill sets. He introduces the principle “philosophy beats promises” and references a “Cash Crater” positioning method, suggesting marketers should speak to the future potential of their audience instead of their present status, thereby widening the pool of attracted clients.

Chapters

I have a hot take. Finding an issue is overrated. You know how people go with— maybe they learn that they want high-quality people to become leads. So they go with, if you're a coach at $5K a month, if you're a consultant at $10K a month, and that's kind of how they start. I don't think it's the right move. Here's why. I've had some clients that make more money than me. And when I asked them, like, why, right? They don't want my skills to make money. They want my philosophy. It's about doing it the Cash Crater way. So I came up with this kind of rule of thumb for me that it's philosophy beats promises. So by saying if you're a whatever at $5K a month, if you're a 6-figure, a 7-figure person and you make that kind of the core of your marketing, then you limit yourself to people making that kind of money. You think you're bringing higher people in, but what you're actually doing is limiting yourself because people ahead of that, they are not attracted to that promise. So how do you fix that? In my opinion is I don't speak to the point where they are. I speak to the future of where they could be.